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How healthy are your purchases? Kroger's new app scores your store trip

By Holly Shively • Jul 24, 2018 at 4:00 PM

Kroger's most recent step into digital commerce aims to help customers create healthier buying habits.

The company's newest app, OptUP, scores groceries based on nationally-recognized dietary guidelines. Each individual product gets a score, and so does each customer's household based on all purchases. They can then compare their personal scores to the score recommended by Kroger dietitians.

It will also offer healthier alternatives to the products customers buy.

"Kroger's new OptUP app is transformational for the food retail industry," said Collen Lindholz, Kroger's president of pharmacy and The Little Clinic. "The app puts nutritional information at your fingertips and makes finding and buying better-for-you products easier and simpler."

The highest scoring, or healthiest products, are low in saturated fat, sodium, sugar and calories, and higher in fiber, protein, fruit, vegetable and nut content.

The Sandusky location offers the store’s ClickList services, Starbucks services and the new scan-as-you-go services as well. 


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EDITOR’S NOTE: Reflector staff contributed to this story.